Job responsibilities
1. Plan word-of-mouth marketing strategies of social media and forum communities based on various product lines, and build a word-of-mouth working mechanism from strategy to data closed-loop;
2. Perform search engine optimization on social media platforms and be responsible for SEO results, including search engines and social media platforms with related search functions;
3. Responsible for external chain construction and content marketing, collect free/paid external chain resources, and be responsible for winning the word-of-mouth communication of the media;
4. Keyword analysis, monitor the search ranking of relevant keywords, improve the coverage of relevant keyword rankings, and output keyword insight reports;
5. Supplier management, communication with related business partners, and resource pool management.
Requirement
1. Understand the principles and strategies of SEO search engines, with relevant successful cases preferred;
2. Familiar with the content distribution mechanism of domestic and foreign social media platforms, and have a certain network sense;
3. Be familiar with wine products and TXM products;
4. Have good content aesthetic ability and good copywriting ability;
5. English can be used as the working language;
6. Experience in public opinion management is preferred.